About WEO Marketly
The Origin Story
We’re the merger of Marketly Digital (formerly Roadside Dental Marketing) and WEO Media. Two agencies that spent decades building opposite halves of what a dental practice actually needs, and finally decided to build it together.
WEO Marketly’s roots go back to 1999, when founder Shannon Mackey started Roadside Dental Marketing (which would become Marketly Digital in 2025).
Shannon’s team could get a practice chosen: a brand built out of real interviews with the doctor, a video that made patients feel like they already knew them, and enough presence across social to make a practice locally famous.
WEO Media started a decade later in 2009, founded by Cory Roletto.
Cory’s team could get a practice found: ranked on Google, cited in AI search, and tracked all the way to production revenue.
Shannon and Cory crossed paths at a mastermind event and spent the next nine months working side by side on joint clients.
What they found was two halves of the same solution: Marketly’s strength in brand, story, and the kind of content that makes a practice feel like a real choice, and WEO’s strength in the technical systems, automation, and reporting that prove marketing dollars are actually working.
Together, they became WEO Marketly in May 2026.
What WEO Marketly Believes
We didn’t merge to be bigger. We merged to kill the thing that keeps burning practice owners.
The black box. You put money in. Reports come out with impressions, clicks, cost per lead. And nobody can tell you which campaign produced the patient who accepted a $6,000 treatment plan last Tuesday.
The black box isn’t an accident. It’s a business model. It’s far easier to defend a pretty report than to answer for production.
So we built the opposite. Our ROI tracking connects to your practice management software, so every new patient traces back to the source that drove them, with the production revenue attached. You stop wondering whether it’s working and start deciding where the next dollar goes.
You’re Not An Experiment
- We’re Dental Only
Together, WEO Media and Marketly Digital have served 4,657 dental practices across the United States.
- We Get Results
Among practices measured in our ROI tracking dashboard, our clients have seen a 9.4x average return on marketing investment, 43 new patients per month, per practice, and a $135 average cost per new patient (industry average: $300+).
- Our Clients Stay
Our clients stay 7.4 years on average. People stop looking for the exit once they can finally see what’s working.
What We Bring
Our development team builds and automates the systems modern dental marketing runs on (SEO and AI search visibility). We optimize for traditional Google search while building for the growing share of patients discovering practices through AI.
As AI tools automate the basics of marketing, what separates a practice going forward is having a strong brand. So we go deep on who a practice actually is: real interviews, real personalities, and a messaging strategy built around the practice’s own voice, organized across every channel and built toward the kind of authority that earns trust with both patients and search engines.
Neither half works as well alone. Together, they turn scattered marketing efforts into one predictable patient pipeline, translated into a ROI dashboard so you always know if your marketing is working.
Award-Winning Dental Marketing
Winners of the Best of Class award are featured in the following publications:
- Dentistry Today
- Dental Economics
- Dental Products Report
- Orthodontic Practice US
- Implant Practice US
- Endodontic Practice US
- Dental Sleep Practice
- Oral Health Canada
- Oral Health Office Canada
- DentistryIQ
- ADA News
- Modern Dental Network
- Dental Compare
- PennWell Pearls for Your Practice: The Product Navigator
- APEX360