Dominique Mackey is the Chief Product Officer at WEO Marketly, where he decides what the company builds and makes sure it works the way a dental practice needs it to. His approach is simple: growth comes from systems, not guesswork. He has helped hundreds of dental practices cut through the noise, drop the gimmicks, and build marketing that actually converts, using repeatable frameworks instead of one-off tactics. No get-rich-quick hacks and no guru talk. Dominique writes about what a practice should do next, in what order, and how to tell whether it worked.
What if you could bring in more dream patients to every location of your dental practice — patients who already know who you are and why you’re different? Most multi-location dental practices are stuck in a rinse-and-repeat loop… generic stock photos, expensive ads,...
Dominique: Today we have a very special episode. We’re covering dental practices that are struggling with price shoppers—people too focused on cost and unwilling to pay for quality. The reality is, high-value patients—those who value quality—will pay whatever it...
Dominique: This episode is all about Spanish-speaking patients—and how to attract more of them into your practice. It’s a massively growing segment. These are dream patients. Muy bueno. And no—it’s not just about slapping a Google Translate button on your site. And...
Running a few dental practices is one thing. Running multiple locations and trying to get them all to rank on Google? That’s where things get interesting. If you’ve been treating your multi-location dental practices like a single site and wondering why your visibility...
Mastering Multi-Location Marketing: Strategies for Scaling Dominique: We have a fun episode for you today. Especially if you’re the owner of a multi-local, multi-location practice, right? We know how hard it is to even manage one practice, but when you’re...
I’ve talked to over 100 dental practices, and they’re all asking the same thing… why does it feel harder and more expensive to attract new patients? In our 25+ years helping dentists grow, we’ve never seen a market dip quite like this. Even established doctors who...
Hey guys, I just want to walk you through another case study. This one is a little bit different; it’s an orthodontic practice. We’ve been working with them for a couple of years now, and over that time, we’ve achieved a 10X ROAS (Return on Ad Spend). This is a...
If your new patient numbers have been stagnant and you have tapped out your referrals, it’s time to start reaching out to new audiences in your community to generate online leads. However, in 2024, internet lead costs for dental practices are at an all-time high. So...
I just wanted to share another quick case study of one of our favorite practices, Dr. Hylan’s office, which recently launched a killer offer that has netted him at least 41 new starts so far. This is one of three offices located in Cleveland, OH. When we talked to Dr....
Are you a dental practice who’s looking to generate more high-quality, ready-to-buy new patients? Of course, you are. That’s why you’re here. In this short video, I’ll show you a few tactics for helping doctors do that. But you know, talk is...
