Bring Cory To Your Stage

17 years in dental marketing, 50+ stages, and sessions your attendees can actually follow.

Meet Cory Roletto, MBA

Cory Roletto co-founded WEO Media in 2009 and merged with Marketly Digital in 2026 to become WEO Marketly.

He’s helped thousands of dental practices implement successful online growth strategies. He is the driving force for innovation and the practice ROI focus at WEO Marketly. Cory builds and trains the very work teams that deliver award-winning results as an expert in online marketing strategy, lead conversion, and practice growth.

Cory is lecturing across the United States at Dental Conferences, Study Clubs, Dental Societies, Symposiums, and Webinars covering various topics related to online marketing. His straightforward approach breaks down complex marketing strategies into easy-to-understand concepts.

Cory Roletto received a BS in Chemical Engineering and his MBA from The University of Washington where he played Division 1 baseball. Prior to co-founding WEO Media, Cory spent 10 years at Intel as an engineer and lead executive over their competitive marketing team. He is an active member of the community, currently serving as Vice President of the NW Kidney Kids board. He loves to BBQ with friends and family and has numerous local and regional home brewing awards. Cory continues to play baseball to this day as part of the NWIBL.

WEO Marketly is the only four-time winner of the Best of Class Technology Award for websites and online marketing as presented at the annual ADA Conference each year. WEO Marketly is also one of the few marketing companies to be a certified Agency for Google, Facebook, and Healthgrades in the dental industry.

Professional portrait of a smiling dental marketing agency team member in a business suit

Presentation Information

01.

Advanced Digital Marketing Strategies
for Exceptional New Patient Attraction

Overview

This course explores industry changes in online digital marketing with rapidly evolving best practices in dentistry. You will learn how to create your own comprehensive marketing strategy and be able to hold your marketing vendors accountable for greater returns on your investment. You will see complex strategies converted into easy-to-understand concepts you can use to eliminate the mysteries surrounding digital marketing. From websites and SEO to social media and accessibility, Cory will clear the water in today’s digital sea of information.

Objectives

  • Understand the essentials of digital marketing for consistent new patient growth.
  • Explore key demographics required to target procedure-based dentistry such as dental implants.
  • Learn about the latest marketing trends and best practices including the strategic use of AI to generate marketing content.
  • Capitalize on significant changes at Google that impact your visibility in Search.
  • Simplify complex technologies to understand how to achieve a critical advantage in dentistry.

02.

Reputation Management
with a Digital-Age Perspective

Overview

Beyond Google reviews, your reputation is inseparably connected to your career in dentistry. And ignoring current technologies now common in reputation management can give competitors an advantage. This course will expand on the latest trends in online reviews from Google and Facebook, to Yelp and Healthgrades and how you can foster, promulgate, and manage your reputation with advanced technology and simple internal systems. Best practices for interacting with online reviewers will be explored in detail.

Objectives

  • Evaluate critical online review factors that influence decision making and inspire trust.
  • Explore current trends in the way people now rely on reviews particularly in healthcare.
  • Identify what factors matter most to online consumers looking for a dentist.
  • Understand professional protocol for responding to online reviews.
  • Learn how reputation management technologies can impact Search Engine Optimization (SEO) and how to maximize those benefits.

03.

Breakaway Practice Growth Through Technology

Overview

Dive into the latest technologies for patient attraction and increasing marketing ROI. Explore topics that include leveraging your website, adopting CRM technology for lead tracking through to close, video content, paid advertising, and social media strategies for optimal results.

04.

Revolutionary Implant Marketing Strategies

Overview

Learn how to attract the specific patients needed to rapidly expand implant production from single practices to multi location DSOs. Learn how to leverage technology to complete your marketing plan and track ROI in new and innovative ways.

05.

Social Media in Today’s Fastest Growing Dental Practices

Overview

Explore the latest in social media trends with a deep dive into relative data to better understand how social media must be an essential aspect of dental marketing and how to best utilize various platforms to support your growth with new patient attraction.

PACE Academy of General Dentistry Program Approval for Continuing Education logo

WEO Media
Nationally Approved PACE Program Provider for FAGD/MAGD credit.

Approval does not imply acceptance by any regulatory authority or AGD endorsement.

3/1/2026 – 2/28/2030
Provider ID# 382465

Watch Cory Work a Room

“Excellent lecture. Very concise and easy to understand for a subject that can get overwhelming.”

Dr. Luis Martinez

“Cory gave a great presentation on dental marketing. I appreciated his knowledge on the subject and interaction with the group. Thanks Cory!”

Dr. Ben Thomas

“Very informative, in touch with the demands of the industry.”

Heather Jones, DDS

“Very knowledgeable! Answers all questions, knows SEO and PPC. Thank you!!”

Dr. Zachary Soard

“Great presentation in Vegas! I learned a lot about SEO and the importance of videos and gathering reviews!”

Dr. Robert Shumate

“Great presentation on dental marketing trends in Las Vegas.”

Dr. Oscar Marin

Cory’s Past Speaking Events

  • ADA Annual Conference
  • Oregon Dental Conference
  • San Diego Dental Society
  • California Association of Orthodontists
  • Santa Clara Dental Society
  • Multnomah Dental Society
  • Oregon AGD
  • Seattle-King County Dental Society
  • Washington County Dental Society
  • Progressive Oral Surgery Study Club
  • NY County Dental Society
  • Kentucky Oral and MFS Group
  • Marion Polk Dental Society
  • Burkhart Dental Symposium
  • 4th District North Texas Dental Society
  • California Dental Association – CDA Presents
  • Alameda Dental Society
  • Seattle Study Club, Greenwich CT
  • MACD Study Club of Massachusetts
  • Southern Oregon Dental Society
  • St. Clair Dental Society
  • Kitsap County Dental Society
  • Northern Georgia Dental Society
  • Yakima Valley Dental Society
  • Beacon Mini Implant Residency
  • The Dental Digital Podcast
  • Midwest Dental Assembly
  • Academy of Osseointegration
  • Indiana Dental Association
  • Tar Heel Perio Study Club
  • Lane County Dental Society
  • San Gabriel Valley DS
  • Pinellas County Dental Association
  • Envista Summit – Nobel Biocare
  • Southern Westchester Dental Forum
  • Seattle Study Club of Rochester

Frequently Asked Questions

  • What types of events does Cory speak at?

    Cory speaks at a variety of dental industry events, including study clubs, association meetings, leadership summits, and full-day workshops. His presentations are suitable for both combined team audiences and doctor-exclusive sessions.

  • Can Cory tailor his presentation to our specific needs?

    Yes! Cory customizes his presentations based on the audience’s specific challenges and goals. He can adjust the focus and content of his topics to align with the needs of your practice or event.

  • What topics does Cory specialize in?

    Cory specializes in topics like Innovative Growth Strategies, Reputation Management in the Digital Age, Advanced Digital Marketing for Dental Practices, and Building High-Performance Work Teams. His focus is on empowering dental professionals with practical insights for growth and team success.

  • How long are Cory’s presentations?

    Cory offers flexible formats ranging from 90-minute interactive sessions to full-day workshops. He can also combine topics for a comprehensive educational experience tailored to your event’s duration.

  • Does Cory provide any supporting materials for attendees?

    Yes, attendees receive supporting materials such as handouts, presentation slides, and recommended resources to help implement the strategies discussed during the sessions.

  • What are Cory’s Technical Requirements for speaking?
    • HDMI cable to connect PC laptop
    • Projector
    • Screen
    • Lavalier microphone depending on event size (greater than 20 attending)
“Cory Roletto gave a great presentation on digital marketing for dental offices. Very informative with some good free advice especially concerning Google My Business. I would highly recommend talking to Cory for help setting up your Google profile the right way. He also gave good advice concerning Google Pay per Click.”

Dr. Adam Bratland

“Cory presented to a group of us oral surgeons and dentists in Kentucky and his knowledge on digital marketing was incredible... so informative with regard to marketing, improving your ranking on data searches, keeping track of practice leads, improving your website and improving patient experiences on your website.”

Dr. Kelsey Menegotto

“What a fantastic wealth of information! Online marketing strategies on a black belt level! There is so much more involved in SEO and managing your online presence than most ever thought possible. Mr. Roletto was a very engaging speaker. Effectively conveying the intricacies of SEO, he made this topic easy to understand. A true master in the SEO and online marketing arts!”

Dr. Kevin Hudson

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