The Ortho Office Tampa Bay’s Talking About
Is Your Marketing Feeling Generic?
Dr. McEntire and Dr. Rick Escobar had a thriving ortho practice in Tampa and St. Pete.
But… it was built mostly on word-of-mouth.
The care was excellent. The vibe? Immaculate.
But online… it didn’t match.
His branding felt generic. It didn’t reflect the energy of the practice.
And in a sea of orthodontists, he wasn’t standing out to new patients.
He knew referrals alone wouldn’t sustain long-term growth.
It was time for a brand glow-up that looked and felt like them.
When Strategy Meets Storytelling
Here’s what helped this ortho practice go from overlooked to unforgettable… and start getting noticed by the right patients.
1. Strategy First
We started with the big picture. That’s by understanding Dr. McEntire’s goals, strengths, and what makes his practice unforgettable.
No cookie-cutter marketing here.
2. Captured the Magic on Video
Then we flew out for a full video and photo shoot to capture what made them shine:
- Their energy
- Their care
- Their patients’ stories
The stuff you can’t fake with stock photography.
3. Built The Brand Online
What did we do with that content?
We turned it into a premium, story-driven website that...
- Looks like them
- Sounds like them
- Turns clicks into consults.
How Did Tampa Bay React?
01.
People who’d never even heard of them were suddenly flooding the site.
02.
The phones wouldn’t stop ringing.
03.
The consult forms just kept coming.
