Have Your Phones Gone Silent?
What Do You Do When Call Volume Drops?
Elite Smiles Dental had just merged with a pediatric practice in Terre Haute, IN.
But with two different names under one roof, patients were confused.
The phones went quiet.
The adult side of the practice was getting lost in the shuffle.
And with a limited budget, they needed visibility fast.
How Did Elite Smiles Break Out Of the Feast-and-Famine Cycle?
Three words: Brand Awareness Ads.
1. Built a Brand That Stands Apart
Elite Smiles Dental needed to stand out from its pediatric partner, visually and emotionally.
We created a website that spoke directly to adults seeking cosmetic and general dentistry.
2. Showed Up Everywhere (Literally)
To break through the noise, we launched Brand Awareness Ads on Google’s most visible platforms:
- Search
- YouTube
- Gmail
- Google Maps
They showed up everywhere WITHOUT needing a massive marketing budget.
3. The Calls Poured In
With just $400 in ad spend, they hit 65 calls in one month.
Now, 90 days later, call volume is up 221.88%.
And it’s still climbing.
The Numbers Don’t Lie
02.
What started with a quiet phone line quickly became nonstop ringing.
03.
More calls meant more consults, more booked appointments, and a busier, thriving practice.
01.
Their brand showed up everywhere. Over 20K people saw their ads in just 90 days.
