Dental PPC

We’ll follow your future patients around the internet. Tastefully.

Your Competition Isn’t the Dentist Down the Street

It’s everything else on her phone.
A collage of mobile phones with different apps opened

A patient doesn’t decide to switch dentists in an afternoon. She thinks about it for weeks. She means to look into it, and then she doesn’t, because her phone hands her something else.

By the time she’s finally ready to book, she has scrolled past thousands of ads. Not just from dentists. She’s also seeing ads from shoe brands, car dealers, and mattress companies.

So you’re not losing her to the practice across town. You’re losing her to a mattress ad.

You don’t have to win her attention from nothing. You just have to be there when she is.

That’s what dental PPC is for. We run your Google ads across:

  • YouTube
  • Gmail
  • Google Display Network

So your face and your practice show up on the platforms she’s already using.

By the time she searches for a dentist, she isn’t picking a stranger. She’s picking the practice she’s been seeing for a month.

And unlike dental SEO, which takes months to build, dental PPC can start working in weeks.

Dental PPC Makes You the First Name People Think Of

Not the first link they click.
Patients Know Your Name Before They Need You

Your face runs on YouTube, Gmail, and Google Display for weeks before anyone types “dentist near me.”

The Phones Move While Your SEO Is Still Building

Dental PPC can start working in about two weeks, so you’re not waiting months for rankings to land.

You Look Established Before You Say a Word

Showing up week after week on the platforms patients already use is what makes a practice feel safe to call.

So What Are We Actually Doing With Your Money?

Watching it like it’s ours.
We Do The Homework
We look at your market, do competitor research, and the treatments you want more of. Then we decide who sees your ads and where. No dollar goes out until we know who it’s chasing.

We Put You Everywhere
Most agencies run your ads in one spot and call it a campaign. We run your Google Ads across YouTube, Gmail, and the Google Display Network, so patients don’t see you once. They see you again, and again, and then your name shows up in the search results already looking familiar.

We Make It Cheaper
We watch which ads bring in calls and which ones just burn money. We shut off what isn’t working and move that budget behind what is. That drops your cost per lead, which is what you pay for every call and form that comes in. It gets cheaper the longer it runs.

What Dental PPC Produced

Elite Smiles Dental
“Spent $400 in ad spend. Got 65 calls in 30 days. Calls increased 221.88% in 90 days.”
Elite Smiles Dental logo
Silberman Dental Group
“65,000+ people saw their ads. 188 leads. $18.46 cost per lead.”
Two smiling male dentists sitting in modern dental practice for dental marketing agency portfolio
Crafted Dentistry of Fort Mills
“40K+ people saw their ads. 116% more appointment requests. Almost 2x more leads in 3 months.”
Smiling male dentist wearing blue scrubs for Crafted Dentistry of Fort Mill marketing showcase

Frequently Asked Questions About Dental PPC

  • How much should a dental practice spend on Google Ads?

    Most practices need to spend at least $1500 per month in ad spend for dental PPC to produce steady calls. The right number depends on your market, since a practice in a small town competes against a handful of others and a practice in a metro competes against dozens. We’ll tell you what your market actually costs before you commit to anything, and if the budget you have won’t move the needle, we’ll say so.

  • How long does it take for dental PPC to start working?

    Dental PPC can start producing calls in about two weeks. That’s the main reason practices run ads while their dental SEO is still building, because SEO takes months to earn rankings and ads buy your spot immediately.

  • What is the difference between dental SEO and dental PPC?

    Dental SEO earns your place in search results over months. Dental PPC buys your place right now. SEO keeps working after you stop paying, and ads stop the day you turn them off, which is why most growing practices run both instead of choosing.

  • Can I run Google Ads for my dental practice myself?

    Yes, and some practices do it well. You’ll need to build the campaigns, write the ads, add negative keywords so you’re not paying for people searching dental school or dental assistant jobs, and check it every week. The practices that lose money on Google Ads are almost never the ones who did it themselves. They’re the ones who set it up once and never looked again. If you have an hour a week and somebody on staff who likes this stuff, do it yourself. If you don’t, that’s what we’re for.

  • What happens if the ads aren’t working?

    We shut off what isn’t producing and move that budget behind what is. You’ll see impressions, clicks, calls, form fills, and cost per lead every month, so you can watch that number come down. What ad reporting can’t tell you is which specific patient in your chair came from which ad, because people see you several times before they call. Anyone who promises you that is selling you a story.

We're Not Trying to Be Your Next Agency

Just your last one.